02 Improve · Partnership Reset
Partnership Reset Programme
Agree the changes. Land the renewal.
A fixed-scope engagement that turns review recommendations or relationship drift into agreed changes before renewal.
The Reset Dilemma
Most reviews produce recommendations. Far fewer turn them into agreed change.
Review commissioned, actions logged, urgency drifts, contract renews largely unchanged. Anyone who has watched a review file close six months after the report was delivered knows the pattern.
Recommendations only count if they turn into agreed change.
When it helps
The relationship is worth keeping. It just needs work.
After an IMVR
A review has recommended renew with amendments, and someone has to land them.
Cold entry
The relationship is worth keeping but has drifted. You want to fix what is fixable before renewal.
Contract change
Scope, team or ways of working have shifted, and the contract has not caught up.
Renewal in sight
You want continuation with clarity, not disruption.
The qualifying question is simple. Is continuation in doubt? If no, Reset is the engagement. If yes, that is IMVR.
What the Reset delivers
A tested renewal position, negotiated, documented, handed over.
The renewal position
A tested renewal position with priority asks, fallback positions and agreed decision boundaries.
An independent, structured negotiation with your agency, capturing agreed outcomes and open points.
The handover
A working renewal documentation map: SOW, commercial schedule, contract addenda and media plan template.
A handover ready for your legal and procurement teams to draft the renewed contract.
How it works
Three workstreams. Four to eight weeks.
01 Position
Agree the renewal position with you: priority asks, fallback positions, decision boundaries.
02 Negotiate
Structured, independent negotiation with your agency. Capture agreed outcomes and open points.
03 Hand over
Documentation ready for legal and procurement to draft the renewed contract. Decisions, responsibilities and open points clearly documented.
Recommendations turned into agreed, documented change.
Why it works
Independent, proportionate, defensible.
Independence
Mosaic is engaged and paid by you, not your agency. We provide independent structure and challenge, keeping the negotiation focused on evidence, decisions and documented outcomes. That is what keeps the process honest and the outcome defensible to procurement, finance and the board.
The commercial case
Fixed fee, agreed upfront based on scope. Typically four to eight weeks.
A fraction of the cost, disruption and internal energy of a forced tender in twelve months' time.
In their words
“Andrew brought an independent and objective perspective, helping us separate the important issues from the things that did not require a major process. The work gave us greater clarity around the renewal and a practical way forward for strengthening the partnership.”
Liv Forster
Friends of the Earth
Questions before you start?
The questions clients ask most, answered honestly.
Why not just implement the recommendations ourselves? How is Reset different from an IMVR? What if the relationship is not actually fixable? Eleven questions, answered in one place.
Next step
If amendments are still waiting to land.
If a review has left recommendations that still need landing, or if a relationship you value is drifting ahead of renewal, get in touch. First conversation is scoping, at no commitment.
Reset Programme sits within Partnership Reset, the Improve stage of Mosaic's four-stage system.
Building Better Partnerships
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