Independent agency selection & partnership advice
Partnerships that perform, and keep performing.
Independent judgement. Proportionate process.
Mosaic helps brands find, appoint and retain better-fit agency partners. We advise on agency selection and pitches, media agency reviews, incumbent validation, relationship resets and ongoing partnership health.
The Mosaic View
Agency relationships are commercial assets.
They deserve the same care, discipline and attention as every other important investment in the business. Most agency relationships do not fail. They drift. Small misalignments go unnoticed. Many organisations invest months in a review, only to discover the relationship needed improving, not replacing.
3.5 yrs
Barely one contract cycle
Average UK agency client tenure. Winmo, 2025.
Time & money
For agencies and clients alike
Pitching is a serious client investment. IPA/ISBA, 2022.
2 in 3
Months later: same agency
Reviews end with incumbent retained. ANA/4A's, 2023.
Mosaic doesn't begin with a process. It begins by asking whether one is needed at all.
How Mosaic Works
One system.
Four ways to apply it.
Most agency decisions follow the same underlying logic. Four stages, each with its own role. Every door is a front door. Clients start wherever today's question sits.
01 · UNDERSTAND PARTNERSHIP CLARITY
Partnership Clarity
Is the set-up fit for purpose?
02 · IMPROVE PARTNERSHIP RESET
Partnership Reset
Strengthening existing partners
03 · CHANGE PARTNERSHIP SEARCH
Partnership Search
Selecting the right partners
04 · SUSTAIN PARTNERSHIP HEALTH
Partnership Health
Maintain and improve
Partnership Clarity
Is the set-up fit for purpose?
Get clear on the real problem before acting. Diagnose what is really driving the situation. The agency, the internal set-up, the structure, or the way the relationship is being managed.
Includes
Clarity Review · IMVR · Roster Review
Partnership Reset
Strengthening existing partners
Turn identified issues into practical changes across scope, commercials, governance and ways of working. Keep the agency; fix what needs fixing.
Includes
Reset Programme · Renewal Support
Partnership Search
Selecting the right partners
A proportionate selection process built around real-world fit. How agencies will actually work with you, not just how well they pitch.
Includes
Fit-First Search · Chemistry Search
Partnership Health
Maintain and improve
A confidential, two-sided six-monthly read that turns feedback into action before drift becomes disruption.
Includes
Health Check · 360 Review · CAR
Not sure which stage you are at? Start with a conversation.
Talk to Mosaic →Why Mosaic
Independent enough to stay objective. Experienced enough for the decisions that matter.
Mosaic combines senior practitioner judgement with the structure and governance clients expect from larger consultancies, without the overhead, process or bias towards unnecessary pitching.
No agency to sell · No outcome to defend · No inclusion fees · No preferred rosters
“Mosaic helped us make a confident decision without creating unnecessary process. The approach was practical, proportionate and focused on strengthening an important partnership rather than defaulting to a pitch.”
Liv Forster
Friends of the Earth
“Insightful, balanced and objective. It gave us clarity and confidence.”
Ellie Cragg
Woodland Trust
Insights & Tools
Practical thinking for better agency decisions
Guides, diagnostics and frameworks to help brands make clearer decisions before a pitch, review or renewal.
Pitch vs Fix
Should you pitch, or fix what you have got? A framework to make the right call before committing to months of process. Available as a webpage read or a two-page fillable diagnostic.
The Agency Pitch Consultant Guide
A practical, plain-English look at what agency pitch consultants actually do, when they help, when they do not, and the transparency and cost questions to ask before you engage one.
Who is behind Mosaic
Twenty-five years inside agencies. Now on your side of the table.
Founder & Lead Adviser
Andrew Livingston →
Twenty-five years in senior media and agency roles across the UK, Australia and APAC. UK: MEC, ZenithOptimedia. Australia: MD, Mediacom; then CEO, Initiative. APAC: Executive Director, Mediahub across nine markets. Led or advised on 100+ pitches; managed budgets from £500k to £100m+.
No agency to sell. No outcome to defend.
Mosaic's advisory network
A small, senior group of advisers who have run pitches, held budgets and lived on both sides of the client-agency table.
Armelle Guillet
Growth & Marketing
Chris Ladd
Media Leadership
Anthony Clifton
Media & Marketing Strategy
Start with clarity
Start with the question, not the process.
It starts with one conversation. An honest, independent read on where your agency relationships stand. You will leave with a view you can act on, even if the recommendation is: change nothing.
Building Better Partnerships
Connect
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