Smarter Agency Partnerships

Redefining How Brands And Agencies Connect

We help brands find and keep the right agency partners – aligning strategy, culture, and capability, through a fit-first approach.

OUr Approach

Fit-First Agency Selection Built Around Strategy, Culture, & Capability

We’ve reimagined agency selection to reflect how modern brands really work.

We replace traditional pitch theatre with a smarter, insight-led process that helps brands find agency partnerships. We prioritise on cultural alignment, strategic compatibility, and working style – not just price or presentation.

From curated shortlists to post-appointment performance tracking, the model is built for long-term success, not short-term showmanship.

Supported by the
Alliance of Media Independents (AMI)
Built with Agency Input

Our Services:
Choose Your Focus Area

We offer three service groups to help you make confident, well-structured agency decisions,
whether you're staying, switching or scaling

Fit Check

Understand what's really working - and what's not

Clarity before committing to change

Fit-First Pitch

Smarter, faster agency selection - built around fit

Designed to protect time, trust and value

Fit to Perform

Make sure the partnership works after the pitch

Built for the long term, not just day one

*Client Advocacy Rating Tool

Each service is modular and brand-led – designed to be shaped around your stage, structure, and priorities.
What matters is fit, clarity, and confident decision-making.

About MosAIc

Why Mosaic Exists

Mosaic was founded to challenge a system that too often reduces agencies to commodities and forces brands into short-term choices. The result is wasted effort, missed opportunities, and partnerships that fail to deliver their full potential.

We believe there’s a better way. Mosaic elevates both brands and agencies to create partnerships that are stronger, longer-lasting, and more profitable. The pitch is only one expression of this — the real work lies in engagement: sharper briefs, clearer communication, smarter structures, and respect for each partner’s capabilities.

By connecting insight from both sides, Mosaic helps brands make confident decisions and gives agencies the chance to show their true value. The outcome is fit-first partnerships that work from day one and grow stronger over time.

Our Advisors

Andrew Livingston

Founder, Principle Advisor

Andrew has spent over two decades leading agencies, building teams, and managing pitches. His career spans senior leadership roles within global networks and work as a brand-side consultant, giving him a rare dual perspective on how agency relationships succeed or fail.

That experience gives him a clear instinct for what works, what is just for show, and how brands and agencies can build partnerships that last. At Mosaic, Andrew applies that knowledge to ensure every engagement is rooted in clarity, fairness, and long-term value

Armelle Guillet

Growth & Marketing

Armelle helps ambitious brands unlock growth and build marketing that actually works. She works with CEOs, founders, and CMOs to create clarity, balance performance with brand, and redesign marketing teams before costly mistakes are made.

Her experience spans startups scaling past £5m, scale-ups diversifying from a single acquisition channel, and established businesses working to retain customers and increase lifetime value. Recent projects include retention strategy, channel mix optimisation, and digital transformation, including AI for marketing.

Chris Ladd

Ex-Client: Media Management and Leadership

Chris has spent more than 20 years leading paid media from the client side, managing investment and agency relationships for brands including Boots, Nationwide, and SSE. His focus has been ensuring advertisers get maximum value and accountability from their media partnerships.

Earlier in his career, Chris worked at ITV, MGOMD, and Ebiquity, giving him experience across sales, buying, and auditing media. That breadth allows him to see the media ecosystem from every angle, but it is his client-side leadership of major budgets that sets him apart.

Anthony Clifton

Media and Marketing Strategy

Anthony is a media and marketing strategist with over two decades of experience, advising brands in the UK and internationally. He now helps businesses transform their media investment, designs tailored agency selection pitch processes and optimises marketing operations; combining strategic depth with practical delivery.

His work has stretched across brand launches, sponsorship activations, pitch management and digital transformation projects, with clients including Nestlé, PepsiCo, Coty, Nissan, Odeon Cinemas Group, Fulham FC and Octopus Energy. Before founding his own consultancy, Anthony held leadership roles at OMD EMEA and Essence Global.

Testimonials

Experience Matters

I had the pleasure of working with Andrew on a recent agency sourcing project for Woodland Trust, where his depth of strategic insight, media market expertise, and high service standards were instrumental in guiding the process. Andrew brought a deep understanding of the media landscape, ensuring that our agency selection was not just about capabilities but also about finding the right strategic fit for our needs. His knowledge of agency models, commercial structures, and industry best practices gave us clarity and confidence in our decision-making. I would highly recommend Andrew to any organisation looking for expertise in media strategy, agency sourcing, and commercial advisory.

MArketing Director - Charity CLient

Having worked alongside Andrew for 18 years, primarily as a pitch consultant in the media industry, I've had the distinct pleasure of witnessing his exceptional leadership and strategic prowess. Andrew's contributions to the industry are highlighted by his leadership in spearheading pitches, nurturing agencies from nascent startups to a formidable competitors. His pitches, known for their flawless execution and strategic depth, have consistently outperformed larger, more established teams. Andrew stands out as a genuinely personable colleague, always a pleasure to work with. His track record speaks for itself, and his character adds even more value to his professional offerings.

Snr Director Pitch Consultant