Insights & Tools
Practical thinking for better agency decisions
Guides, diagnostics and frameworks to help brands make clearer decisions before a pitch, review or renewal.
CASE STUDY · MEDIA AGENCY REVIEW
Friends of the Earth: Media Agency Review
How Friends of the Earth used an independent review to renew their media agency without a pitch.
INSIGHT · CHARITY MARKETING
Your charity’s media agency contract is up for renewal. What should you check?
Five checks to help you assess performance, recognise what works and build a clear case for your next agency agreement.
FRAMEWORK
Pitch vs Fix
Should you pitch, or fix what you have got? A framework to make the right call before committing to months of process. Available as a webpage read or a two-page fillable diagnostic.
GUIDE
The Agency Pitch Consultant Guide
A practical, plain-English look at what agency pitch consultants actually do, when they help, when they do not, and the transparency and cost questions to ask before you engage one.