Founder & Lead Adviser
Founder of Mosaic Advisory
Twenty-five years in senior media and agency roles across the UK, Australia and APAC. Now on your side of the table.
UK: Senior roles at MEC and ZenithOptimedia, including Head of Investment.
Australia: CEO, Initiative — teams of 120+ and AUD $250m in client billings. Earlier MD, Mediacom.
APAC: Executive Director, Mediahub, across nine markets.
More than 100 pitches led and advised on, at senior level.
Budgets from £500k to £100m+, across markets and categories.
The full life of relationships won, grown, defended, and sometimes lost.
Consultants meet clients in reviews. Andrew has spent a career in their Monday meetings.
Pitch vs Fix: a framework for the decision before the decision →