Smarter Agency Partnerships
Redefining How Brands And Agencies Connect
We help brands find and keep the right agency partners – aligning strategy, culture, and capability, through a fit-first approach.
Fit-First Agency Selection Built Around Strategy, Culture, & Capability
We’ve reimagined agency selection to reflect how modern brands really work.
We replace traditional pitch theatre with a smarter, insight-led process that helps brands find agency partnerships. We prioritise on cultural alignment, strategic compatibility, and working style – not just price or presentation.
From curated shortlists to post-appointment performance tracking, the model is built for long-term success, not short-term showmanship.
Supported by the
Alliance of Media Independents (AMI)
Built with Agency Input
Our Services:
Choose Your Focus Area
We offer three service groups to help you make confident, well-structured agency decisions,
whether you're staying, switching or scaling
Fit Check
Understand what's really working - and what's not
- Relationship Review and Diagnostics
- Review or Reset Guidance
- Relationship Baseline Setting
Clarity before committing to change
Fit-First Pitch
Smarter, faster agency selection - built around fit
- Pitch Design and Delivery
- Fee Negotiation and Benchmarking
- Contract Structuring and Risk
Designed to protect time, trust and value
Fit to Perform
Make sure the partnership works after the pitch
- Onboarding and Transition
- Agency Portfolio Review
- Ongoing performance Tracking *CAR
Built for the long term, not just day one
*Client Advocacy Rating Tool
Each service is modular and brand-led – designed to be shaped around your stage, structure, and priorities.
What matters is fit, clarity, and confident decision-making.
Why Mosaic Exists
I started Mosaic to fix a broken system. The traditional agency selection model is slow, wasteful, and too often biased toward holding companies, leaving independent agencies overlooked and underestimated. But in truth, the Indie market is rich with scale, senior talent, and serious strategic depth.
Mosaic challenges outdated assumptions, and helps brands find better partners by focusing on fit, rather than formula.
I’ve spent over two decades leading agencies, building teams, and managing hundreds of pitches – both from the inside as the agency world and as a brand-side consultant. That helicopter experience gives me a clear instinct for what’s good, what’s real, and what’s just for show. I know how agencies sell, and I know what brands actually need.
Mosaic is built on that singular insight: To cut through the noise, and create partnerships that work from day one.
Andrew Livingston
Founder, Mosaic Advisory