Smarter Agency Partnerships

Redefining How Brands And Agencies Connect

We help brands find and keep the right agency partners – aligning strategy, culture, and capability, through a fit-first approach.

OUr Approach

Fit-First Agency Selection Built Around Strategy, Culture, & Capability

We’ve reimagined agency selection to reflect how modern brands really work.

We replace traditional pitch theatre with a smarter, insight-led process that helps brands find agency partnerships. We prioritise on cultural alignment, strategic compatibility, and working style – not just price or presentation.

From curated shortlists to post-appointment performance tracking, the model is built for long-term success, not short-term showmanship.

Supported by the
Alliance of Media Independents (AMI)
Built with Agency Input

Our Services:
Choose Your Focus Area

We offer three service groups to help you make confident, well-structured agency decisions,
whether you're staying, switching or scaling

Fit Check

Understand what's really working - and what's not

Clarity before committing to change

Fit-First Pitch

Smarter, faster agency selection - built around fit

Designed to protect time, trust and value

Fit to Perform

Make sure the partnership works after the pitch

Built for the long term, not just day one

*Client Advocacy Rating Tool

Each service is modular and brand-led – designed to be shaped around your stage, structure, and priorities.
What matters is fit, clarity, and confident decision-making.

About MosAIc

Why Mosaic Exists

I started Mosaic to fix a broken system. The traditional agency selection model is slow, wasteful, and too often biased toward holding companies, leaving independent agencies overlooked and underestimated. But in truth, the Indie market is rich with scale, senior talent, and serious strategic depth.

Mosaic challenges outdated assumptions, and helps brands find better partners by focusing on fit, rather than formula.

I’ve spent over two decades leading agencies, building teams, and managing hundreds of pitches – both from the inside as the agency world and as a brand-side consultant. That helicopter experience gives me a clear instinct for what’s good, what’s real, and what’s just for show. I know how agencies sell, and I know what brands actually need.

Mosaic is built on that singular insight: To cut through the noise, and create partnerships that work from day one.

Andrew Livingston

Founder, Mosaic Advisory

Testimonials

Experience Matters

I had the pleasure of working with Andrew on a recent agency sourcing project for Woodland Trust, where his depth of strategic insight, media market expertise, and high service standards were instrumental in guiding the process. Andrew brought a deep understanding of the media landscape, ensuring that our agency selection was not just about capabilities but also about finding the right strategic fit for our needs. His knowledge of agency models, commercial structures, and industry best practices gave us clarity and confidence in our decision-making. I would highly recommend Andrew to any organisation looking for expertise in media strategy, agency sourcing, and commercial advisory.

Marketing Director

Charity CLient

Having worked alongside Andrew for 18 years, primarily as a pitch consultant in the media industry, I've had the distinct pleasure of witnessing his exceptional leadership and strategic prowess. Andrew's contributions to the industry are highlighted by his leadership in spearheading pitches, nurturing agencies from nascent startups to a formidable competitors. His pitches, known for their flawless execution and strategic depth, have consistently outperformed larger, more established teams. Andrew stands out as a genuinely personable colleague, always a pleasure to work with. His track record speaks for itself, and his character adds even more value to his professional offerings.

Pitch Consultant

Intermediary